Our logo is a cardamom pod beside our name in two scripts.
The pod is the spice we are named after. The Latin and Arabic names sit on one baseline at the same visual size, so neither language comes second.
Use the version that suits the ground.
On light grounds. The color logo on Milk or white.
On dark grounds. The Milk logo on Deep Leaf or Ink.
On photos. The Milk logo on the calmest, darkest part of the picture.
One color. Ink only, for stamps, receipts and fax-grade printing.
The pod alone. For app icons, cups and stickers, when the name is nearby.
The pod alone, reversed. On Deep Leaf, Ink or photos.
Leave one pod of space on every side.
The unit is the width of the pod. Nothing enters the dashed area: no text, no edges, no other logos.
Never go smaller than these sizes.
Full logo: 120 px wide on screen, 30 mm in print.
Pod alone: 24 px, 6 mm.
Below 120 px the Arabic dots start to fill in. Use the pod alone instead.
Do not change the logo in these ways.
Do not stretch or squash it.
Do not rotate it.
Do not recolor it outside the palette.
Do not add shadows, glows or outlines.
HAYL ููู Do not retype the name in another font.
Do not place it on busy patterns.
